👋 Welcome back to The Roundup

Keeping it short today, as I know your inboxes are full and the weekend is calling!

Here's a peek inside this issue: Flodesk's flat-rate plan, Spotify Wrapped content strategy, optimising your website for AI Search, and of course, the latest social media news and trending content ideas. Let's jump in…

📰 In the news

Catch up on the latest social media updates and algorithm changes this week...

• Instagram Edits gets expanded masking options and volume controls
• Instagram is adding a "new" label to recently published posts on the grid
• Instagram is testing a 3 hashtag limit per post
• Facebook will allow the use of nicknames and alternative profile image in Groups – good if you want to engage while protecting your identity but I'm worried this might encourage hate speech with no repercussions.
• The European Parliament backs 16+ age rule for social media

💭 FYI: Email subscribe rates tend to increase during the festive season, particularly high in this 60 day period between Nov 15 and Jan 15. Don't be discouraged by this, there's many reasons it happens and it could simply be that people are overwhelmed and having a digital declutter before the new year.

🔥 Trending ideas

• Boss vs Boss Challenge [Instagram example]
• We listen and we don't judge [Instagram example]
• Asking our boss unhinged questions [Instagram example]
• What does your (parent/child/friend) do for work? [Instagram example]
• "In your 20's... it's very important..." using this audio [TikTok example]
• "When I'm... and I reach flow state" using this audio [TikTok example]

💡 A quick win

Ready to "trendjack" a viral moment? Any day now (typically between Nov 29 and Dec 6), Spotify will drop its annual Wrapped campaign. So it's time to get your version sorted!
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Viral moments like this create a massive opportunity for engagement, it's an easy way to share your value while humanising your brand.
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How to do it:
👉 You don't need BIG WINS or complex data, share your real learnings and reflections
👉 Give a BTS look at your year – coffees consumed, zoom hours logged, orders packed, clients helped, brands worked with, reviews received, the song you played on repeat, etc. or fit it around your specific niche
👉 Make it about your audience and turn stats into stories. Instead of "We sold 500 candles" try "Top Genre: Cozy. 500 homes smell like our lavender candle"
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Get your draft together so you're ready to hit publish the moment "Spotify Wrapped" launches!

💭 This week at XOmisse

Things might look a little different around here next week! Like many people right now, I'm considering a email marketing platform switch. I love Kit and may return in the future, but I'm not using it to its full potential and feel pulled to simplify things. I'm still deciding, so I'll update you next week!

‼️ Speaking of email platforms, a quick reminder: today is the last day to lock in Flodesk's flat-rate plan before they move to audience-based pricing. If you're planning to sign up, you can get 50% off your first year of Flodesk using my link.

In other news, I was SHOCKED at this AI photo comparison... the photo created by Google's Nano Banana Pro is scarily accurate!

How are we feeling about AI at the moment? Are you steering clear, or using it to make your work a little quicker and easier?

Have a fab weekend, I hope my US readers had a lovely Thanksgiving!

See you next week, Elaine XO

Helping creators and small business owners start their online platforms, target their ideal audience and grow organically.

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​Elaine, 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246