👋 Welcome back to The Roundup

What's inside this issue: the latest social media updates, trending content ideas, a quick win to grow your email list, and guidance on choosing an email marketing platform. Let's jump in…

📰 In the news

Catch up on the latest social media updates and algorithm changes from this week...

Instagram might add a schedule feature for Trial Reels
Will Instagram replace "followers" with "mutual friends"
Instagram may make Stories shareable
Instagram testing the ability to sort reels by "Latest" or "Most viewed"
Edits continue with updates, adding new effects and improved captions
TikTok and iHeartMedia announced the TikTok Podcast Network
LinkedIn adds AI-powered people search feature
LinkedIn adds integrations for event promotions
Threads tests podcast integration
Beehiiv announce new features, including digital products, dynamic content for personalisation, AI website builder, website + newsletter templates, web analytics, native podcasts, link in bio pages, and automation workflows.

Choosing the right email marketing platform

Read the article

🔥 Trending ideas

"Do you wanna go on a walk" [example] – grab a friend, strut your stuff and showoff your product
"And with that, the 2025 season..." [example] – oh yes, it's here already, the yearly roundup
"On my way to..." [example] – share your "on a mission" moment
Voice-note videos [example] – so many versions of these but I love the "voice note from our boss" themed videos

If you haven't created a Trial Reel yet, this is your sign. Put together a simple video and use the following caption hook

POV: You're [audience descriptor] who is sick of [pain point]... You're in the right spot!

💡 A quick win

You know that one question you get asked constantly in your DMs, emails or discovery calls? That's a clear signal of what your audience needs most.

Spend 30 minutes today putting your best answer into a simple, downloadable checklist or quick guide. Seriously, just get the info out! Don't forget your call-to-action promoting your paid offering inside it.

Now your FAQ is a hyper-valuable, relevant lead magnet! Set up the quick delivery (a simple link to a PDF works fine) and put it on your site. You've automated your list building and saved your future self a ton of time. Win-win!

💭 This week at XOmisse

Happy Friday! I'm dropping into your inbox from a very grey and gloomy London today. I know I say this a lot, but I literally blinked and this week passed me by!

I was deep in client work this week after signing a new VIP client and successfully wrapped up two productive VIP days. And my brain is swirling with ideas and plans for 2026.

That's all for now, have a fantastic weekend! I hope you get a chance to switch off and recharge.

Before you go, what is the one question you're going to turn into your new lead magnet this weekend? Hit reply and let me know!