👋 Welcome back to The Roundup

Here's what's inside this issue: Instagram Competitor Insights, LinkedIn tackle fake engagement, tips for using Trial Reels, and the latest trends. Let's jump in…

📰 In the news

Catch up on the latest social media updates and algorithm changes from this week...

Instagram Competitor Insights

Instagram has introduced a new "Competitor Insights" feature for professional accounts, letting you compare your performance with up to 10 similar profiles.

It's a great way to contextualise your performance against similar accounts, giving you a clearer view of where you stand and what's working in your niche. At the same time, it could also encourage unnecessary comparison.

Interestingly, LinkedIn company pages had this option too, though it's now a paid feature. I didn't mind it there, but on Instagram it feels a bit off – especially considering their move to let users hide likes. What do you think?

Other updates

• Instagram Edits gets improved colour correction tools, custom animations for captions, new video effects and more.
• Facebook now allows Private Groups to become Public. If you're thinking of switching, give your community a heads-up so they can decide what works best for them
• Threads adds Time Management options
• TikTok expands access to Bulletin Boards (one-to-many messaging) for profiles
• TikTok adds AI creation tools like image to video, text to video and AI transitions
• LinkedIn wants to tackle fake profiles, AI comments, engagement pods and other artificial engagement on the app
• YouTube separates organic and paid metrics in analytics
• Apple Podcasts will get auto-generated links and chapters in iOS 26.2
• WhatsApp plans to allow usernames next year, giving users the option to protect their phone numbers
• Google plan to clean up the SERPs​

🔥 Trending ideas

• ​Hiding from my boss because they said good employees are hard to find​
• Anything related to the keywords "Ralph Lauren Christmas" or "Ralph Lauren Inspired Christmas"
• IG Audio: Christmas themed – Somewhere in My Memory​
• IG Audio: Christmas themed from The Holiday – Dream Kitchen​
• IG Audio: Early Audio – This meeting is being recorded​

Want more ideas? Find November's Key Dates + Content Ideas here

💭 This week at XOmisse

👩‍💻 Onboarded a new VIP client and worked on refreshing my services for 2026

🔍 Refreshed my SEO-related lead magnets and planned 2026 offers

☕️ Had family visiting London this week so took Wednesday off to explore, shop and have my first mint hot chocolate of the season, delicious!

That's all for now!

How are you feeling about Competitor Insights on Instagram? Interested to compare your growth or going to avoid it altogether? Let me know!

See you next week, Elaine XO

Helping creators and small business owners start their online platforms, target their ideal audience and grow organically.

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​Elaine, 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246