👋 Welcome back Reader

Sorry, where has this week gone?!

I feel like I blinked and it was suddenly Friday – not that I'm complaining!

Before you sign-off for the weekend, let's dive in to the latest news and updates...

I’m currently accepting new clients and would love to help you grow your business! Get in touch to discuss how we can work together.

🔥 Choosing the right social platform to focus on

While I sit fully on the "don't put all your eggs in one basket" camp, I do occasionally give advice to new creators or small business owners to initially focus on one platform so they don't run the risk of spreading themselves too thin.

With everything going on with social media right now, it can be hard to find the balance. Should you focus on one? Diversify with many? Use your "own land" so to speak and abandon the other platforms? Only you can answer that based on your brand, your audience and your goals.

If you're stuck and rethinking your content strategy for 2025, a great approach is picking a primary platform that you create for (I usually suggest your blog or YouTube to the longevity of content on these platforms) but it could also include Instagram or TikTok (now that social search is growing). And then repurposing this to create several other pieces of content for your secondary platforms.

How are you approaching content distribution this year?

Is it time to update your intro post on social media?

If it's been a while since you last shared an introductory post on social media to pin on your profile, then it might just be time to refresh it – especially if your content has changed, you have new milestones to share, or there's new products or services you offer.

📰 In the news

After ~16 hours of unavailability, TikTok is back – sort of! Trump directed the Department of Justice not to enforce penalties for 75 days but some app stores and service providers are playing it safe
TikTok is testing thumbnails for suggested searches and a "others searched for" columned layout
Meta is launching Instagram Edits – a video editing app with a full suite of creative tools which should be available soon
Meta admits some people can't unfollow Trump on Instagram
Instagram will show your friends what Reels you've liked
Reels length has increased from 90 seconds to 3 minutes
Instagram announce a bunch of changes coming soon to profiles, including the ability to rearrange you grid
Threads now lets you schedule posts
Threads is working on a tiered filter system for political content
Threads is testing ads in the US and Japan
YouTube Premium users are getting exclusive access to testing new features
Bluesky adds a dedicated video feed
Pinterest predicts what's going to trend in 2025
Meta announce a breakthrough bonus program to try lure TikTok creators
Google’s search market share drops below 90% for first time since 2015
Google agrees to crack down on fake reviews for UK businesses