The Roundup – 7th March ⚡️


👋 Welcome back Reader

This week in The Roundup we're discussing:

→ The 2025 Community Trends Report from Circle
→ The latest social media news
→ How Trying Became Cool Again

Let's dive in...


🔥 Building a Community? Here's what to focus on!

Everywhere you look, people are talking about the importance of community.

But HOW do we build one successfully?

Circle share their insights in their 2025 Community Trends Report, here are my 3 favourite takeaways:

  • While social media is great for discovery (with Instagram, YouTube and LinkedIn taking the top spots), relationship-building is happening in private community platforms
  • Quality > quantity as 1 community member is worth 234 social media followers on average
  • Newsletters and IRL meetups have a big impact on community growth and live virtual events are great for engagement and retention. The most popular types are: educational workshops, small group discussions, peer support, open office hours and Q&A sessions

In 2025, community building is all about fostering genuine connections beyond the algorithm. Prioritise quality over quantity, create spaces for meaningful conversations and focus on real engagement to build something truly impactful.


📰 In the news

  • TikTok revamps its desktop platform with a new modular layout and refreshed feeds
  • TikTok prepares to sunset its creator marketplace on April 1 and replace it with TikTok One
  • Reddit co-founder Alexis Ohanian has joined Frank McCourt's bid to acquire TikTok's operations in the USA
  • Instagram shares more details about its Edits app, like being able to manage multiple projects and a Cutouts editing tool, as the release has been delayed until March 31st
  • Threads tests Interests on user profiles
  • YouTube rolls out ad-free 'Premium Lite' subscription offering
  • Pinterest experiments with removing the Visit Site button
  • Pinterest start labelling AI-generated images and reducing their reach
  • Study shows that Facebook is more influential than TikTok for purchase decisions
  • The creator economy is facing an authenticity crisis
  • A recent survey by Vox Media found that 42% of people believe Google Search is becoming less useful. And that 61% of Gen Z and 53% of Millennials use AI tools instead of Google or traditional search engines
  • Chegg files a lawsuit against Google claiming that AI-generated summaries have hurt their traffic and revenue
  • Digg is set to relaunch in the coming weeks
  • Adobe launch free Photoshop app for iPhone (Android coming soon)
  • The latest Social Media Trends Report from Dash Social discusses The Creator Effect
  • Substack is expanding its platform to include video
  • Microsoft to shut down Skype in May
  • WordPress 6.8 is due for release on April 15th

💭 From my desk

Is "trying" uncool? I came across this video this week talking about how putting in effort has become uncool. Everything we do is meant to look effortless, like we didn't try too hard to succeed. But that's led us to everything looking the same. AI hasn't helped matters. But as the need for authenticity has risen, are we finally moving away being nonchalant? It's an interesting topic!

Happy Friday, hope you have a fab weekend ☀️
Elaine XO

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​Elaine, 113 Cherry St #92768, Seattle, WA 98104-2205

The Roundup by XOmisse

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