👋 Welcome back Reader

This week in The Roundup we're discussing:

→ What to do if your website isn't converting
→ Rearranging your Instagram Grid
→ The best time to post on Threads

Let's dive in...

📌 Your website isn't converting...

You've put time and energy into your website. You're showing up online. You're even getting traffic… but you're not seeing the results.

Sound familiar?

I see this all the time but the good news is, it's fixable. Here are 5 reasons your site may not be converting and what to do about it!

1. Your messaging isn't clear

Within seconds of landing on your site, your audience should know who you help, what you offer and why it matters. If this isn't crystal clear, visitors will leave. Use a benefit-driven headline that speaks to your audience's biggest goal or problem. Keep your copy simple, conversational and focused on them.

2. There's no clear next step

People won't take action if you don't tell them what to do. A missing or vague call-to-action is one of the biggest missed opportunities I see. Guide your visitors through your site like a journey, adding one strong CTA per page.

3. The design is overwhelming

If your site feels cluttered, chaotic or outdated, people might assume your offer is too. Use visual hierarchy to draw attention to key info, stick to your visual brand identity and prioritise readability with enough white space. Your design should support your content, not compete with it.

4. It's not user friendly

If your site doesn’t load quickly or function properly (especially on phones), you're losing potential customers before they even see your content. Test your website on multiple devices and screen sizes. Compress images, reduce unnecessary scripts and simplify animations to keep things running smoothly.

5. There's no trust factor

Your visitors want to know they’re in the right place, that you understand them and that others have gotten results from working with you. Without that trust, they'll hesitate. Include testimonials, case studies and recognisable logos if you've worked with brands. Don't forget to add a photo of yourself or your team... people buy from people!

Not sure where to begin? I offer website audits to help you identify what's working, what's not and exactly what to improve for better conversions.

Work with me

📰 In the news

Grid customisation is coming to Instagram

We've been hearing about grid customisation for a while now but according to The Verge, Instagram is rolling out the ability for users to rearrange the order of posts in their profile grids starting next week!

Best time to post on Threads

According to research by Buffer, here are the top posting times for each day of the week. All local times, based on median engagement:

Monday: 7am, 9am, 8am
Tuesday: 7am, 9am, 3pm
Wednesday: 7am, 9am, 8pm
Thursday: 9am, 7am, 11pm
Friday: 7am, 9am, 8am
Saturday: 7am, 9am, 12am
Sunday: 1am, 7am, 9am

Instagram continue adding features to Edits

Instagram has rolled out several new features in the Edits app. With new transition effects, precise video cuts and the ability to apply volume adjustments across all clips at once. There's also a new insights panel that shows your 10 most recent Reels ranked by views, giving you a quick snapshot of what's performing best. And the best part? They're currently testing an in-app teleprompter, which is perfect for those who script their videos.

Other updates

Instagram introduce a Recap to show you an overview of key insights and new celebrations for major milestones and account events.
Instagram is giving users suggested fixes before publishing a Reel.
Instagram creators with over 100K followers will get access to additional comment filters including top comments, newest first and follower count.
Instagram announced the ability to extend images in Stories using Meta AI, currently available in the US.
Threads launches initial test of private messages.
LinkedIn shares best practices for B2B video content and B2B influencer marketing.
YouTube testing a new option that will enable you to add alternate thumbnail images for translated content.
TikTok rolls out more ways to control content recommendations like allowing users to set frequency preferences for over 10 broad themes and an AI keyword filter to block specific content.
TikTok reaches 30 million UK users.
TikTok launches a new TikTok for Artists platform to help musicians maximise their presence.
Buffer now allows you to mention users on LinkedIn.
You can now access your Canva library within the Kit media gallery.

💭 From my desk

Hello from Dublin ☘️

Though by the time you read this, I'll be en route to Galway for a friend's hen weekend.

On the work front, it's been a quick but productive week. I've been working with two lovely clients and supporting bCreator on the Awards Shortlist, which is now live. I've got some availability for July, so if you need help with digital strategy or content, feel free to reach out.

I loved how many of you replied to my TV chat in the last email. Lately, I've been watching a lot on Apple TV: Hijack (highly recommend), Your Friends and Neighbours (light and entertaining) and Defending Jacob (only two episodes in but already hooked). Got any favourites I should add to my list?

That's it from me this week, have a wonderful weekend!