👋 Welcome back Reader

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This week in The Roundup we're discussing:

→ How online communities are evolving
→ Instagram considering a standalone app for Reels
→ Create your own video stock library

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Let's dive in...

🔥 What do social media users want from online communities?

The Verge, Vox Media and Two Cents Insights conducted a study on how digital communities are evolving with technology.

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They found that:

• Legacy tech and social media giants are losing user trust, paving the way for disruptive newcomers.
• There's a growing desire for platforms that facilitate real, meaningful interactions and human-driven engagement.
• People are moving towards smaller trust-based communities and purpose-driven groups.

📰 In the news

Another week of new features on our favourite social media apps...

• Instagram is reportedly considering a standalone app for Reels
• Instagram is testing two new feeds for suggested content: "because you follow" and "Instagram suggested".
• Instagram tests AI-Based Tasks via DMs​
• Adam Mosseri was asked if longer videos get penalised on Instagram as people watch a shorter percentage of them. He confirmed that they don’t get penalised and that the number of seconds viewed is also a factor they consider.
• Mosseri also confirms that saving a post as a draft does NOT affect distribution.
• LinkedIn rolls out Comment Impression Counts allowing users to see how many times their comments have been viewed.
• LinkedIn tests alternate feed for updates from only your connections
• YouTube adds AI Audio Replacement options
• YouTube celebrate a billion monthly podcast listeners​
• YouTube will show fewer ads in 'interruptive' slots​
• The latest on the WordPress fight over trademarks and open source​
• Touch Grass is now a real thing – oh yes, somebody made an app to end phone addition where you have to touch grass to unblock your apps!
• Digiday shares an interesting article about what it takes to get paid by YouTube, TikTok and other social platforms​

What are your thoughts on the standalone Reels app?

💭 From my desk

My tip for you this week is to film as much as possible in your day-to-day life – getting ready in the morning, going for a walk, making coffee, cooking dinner, organising your day, sitting at your desk, working on your computer, writing your to-do list... and so on! Organise it all into a folder and start a video content bank, like your own stock footage library. You'd be surprised how often you can use these clips along with captions or voiceovers for quick Instagram Reels or TikTok's. You could even use previous Instagram posts or carousels into videos using this stock footage and publish it as a Trial Reel to reach a new audience.

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It's been a busy week on the work front, and March is filling up fast! I only have a handful of VIP Day spots left, so if you need help with website optimisation, SEO, social media strategy, content prep, or anything else – reach out, let’s work together!

Helping creators and small business owners start their online platforms, target their ideal audience and grow organically.

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​Elaine, 113 Cherry St #92768, Seattle, WA 98104-2205