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Actionable tips every month for busy content creators and small business owners. Learn how to organically attract your ideal audience, grow your online platforms and make marketing more manageable (even with limited time, money and know-how).
👋 Welcome back Reader This week in The Roundup we're discussing: → The impact of Google's new AI Mode→ The latest social media news Let's dive in... 🔥 Google AI Mode: What it means for your website You might have seen the news that Google is rolling out something called "AI Mode" for Search. It’s a big shift in how search results look and work – and yes, it’s going to affect how people find and interact with your website. So, what is AI Mode? Google is now using its Gemini AI model to give...
👋 Welcome back Reader This week in The Roundup we're discussing: → Switching content topics on Instagram→ Instagram Unlockable Reels→ The latest social media news Let's dive in... 🔥 Switching content focus on Instagram Thinking of changing your content topics? Here's the advice from Instagram. According to Adam Mosseri, it’s better to transition your existing account rather than start from scratch – unless you're making a drastic content pivot. To maintain engagement and reach, Mosseri...
👋 Welcome back Reader This week in The Roundup we're discussing: → What to focus on for SEO in 2025 → The latest social media news→ Nominations for the bCreators Awards are open Let's dive in... 📌 SEO in 2025 – Answers, Authority and Awareness Wordlift explains that in 2025, SEO is all about delivering trusted answers, building authority, and boosting brand awareness. It's not just about getting clicks anymore; it's about being the go-to source for reliable information, even if users don't...