👋 Welcome back Reader This week in The Roundup we're discussing: → The impact of Google's new AI Mode→ The latest social media news Let's dive in... 🔥 Google AI Mode: What it means for your website You might have seen the news that Google is rolling out something called "AI Mode" for Search. It’s a big shift in how search results look and work – and yes, it’s going to affect how people find and interact with your website. So, what is AI Mode? Google is now using its Gemini AI model to give...
15 days ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Switching content topics on Instagram→ Instagram Unlockable Reels→ The latest social media news Let's dive in... 🔥 Switching content focus on Instagram Thinking of changing your content topics? Here's the advice from Instagram. According to Adam Mosseri, it’s better to transition your existing account rather than start from scratch – unless you're making a drastic content pivot. To maintain engagement and reach, Mosseri...
24 days ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → What to focus on for SEO in 2025 → The latest social media news→ Nominations for the bCreators Awards are open Let's dive in... 📌 SEO in 2025 – Answers, Authority and Awareness Wordlift explains that in 2025, SEO is all about delivering trusted answers, building authority, and boosting brand awareness. It's not just about getting clicks anymore; it's about being the go-to source for reliable information, even if users don't...
2 months ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → The importance of your personal experience→ The latest social media updates→ The rise of building a personal brand Let's dive in... 🔥 There's something missing from your blog posts... I’m a big believer in content marketing. But for many reasons, it’s becoming harder to stand out amongst the crowd. Mass produced AI-generated content doesn't help either! Yes, AI can churn out generic posts in seconds. But it can't share real...
3 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → The 2025 Community Trends Report from Circle→ The latest social media news→ How Trying Became Cool Again Let's dive in... 🔥 Building a Community? Here's what to focus on! Everywhere you look, people are talking about the importance of community. But HOW do we build one successfully? Circle share their insights in their 2025 Community Trends Report, here are my 3 favourite takeaways: While social media is great for discovery...
3 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → How online communities are evolving → Instagram considering a standalone app for Reels→ Create your own video stock library Let's dive in... 🔥 What do social media users want from online communities? The Verge, Vox Media and Two Cents Insights conducted a study on how digital communities are evolving with technology. They found that: Legacy tech and social media giants are losing user trust, paving the way for disruptive...
3 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → How to plan and launch a new website→ Instagram testing a "dislike comment" option→ My advice to stop overthinking it this week Let's dive in... 📌 Planning to launch a website? Don’t skip these steps! Building a website for your small business is a big milestone—but with so many moving parts, it can also feel completely overwhelming. I’ve put together a step-by-step guide that walks you through the entire process, from...
4 months ago • 2 min read
👋 Welcome back Reader And a very happy Valentines Day to you 💖 This week in The Roundup we're discussing: → How to utilise Social SEO on Instagram→ Duolingo and their iconic mascot→ Advice if you want to be a content creator Let's dive in... 📌 Increase discoverability on Instagram with Social SEO Are you creating great content but not reaching the right audience? Instagram SEO could be the missing piece! Just like search engines, Instagram prioritises content based on keywords. This means...
4 months ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Why I deleted 1K+ subscribers (and why you should too)→ How to work work me to grow your brand or business→ What we know so far about the Instagram Edits app Let's dive in... 🔥 I deleted 1K+ subscribers from my email list... This wasn't an easy decision but I'm so glad I did it! I created a segment of "cold subscribers", anyone who hadn't interacted with my emails in a number of weeks. My email service, Kit, makes this super...
4 months ago • 3 min read