👋 Welcome back Reader This week I'm bringing you the latest social media news, content ideas and a peek at what's new at XOmisse this month. 📰 In the news Before we wrap up the week, here's a look at the latest social media news and updates... Instagram tests Reels as the Main Feed Instagram is testing a new interface that opens the app directly on the Reels tab, instead of the traditional main feed. Tapping the first post expands it to the full-screen, scrollable Reels view that we're...
16 days ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Get your website SEO-ready this weekend→ Instagram could be getting links→ Explore outside of your bubble for inspiration Let's dive in... 📌 Clarity = Higher Ranking on Google If your website is new, Google first needs to understand what your business does. Use keywords that describe your services or products, and include them naturally on your main pages. Be specific and explain exactly what you offer and who it’s for. Clear...
23 days ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → 5 quick and easy SEO tweaks for instant impact→ Instagram Multipart Reels, and other social media updates→ How we can work together before the year wraps up Let's dive in... 📌 Kickstart your SEO in 30 minutes If you've been feeling stuck with SEO, you're not alone. The good news? You don't need hours of work or technical know-how to start seeing results. I’m sharing 5 simple SEO wins you can do quickly that will impact your...
about 1 month ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Social media post sizes in 2025→ A marketing lesson from Rascals→ Instagram posts crawled by Google Let's dive in... 📌 The 2025 social media image & video sizes cheatsheet Struggling with cropped social media visuals? Getting your image and video sizes right for each platform is essential to keep your brand looking professional and boost engagement. I’ve put together a guide with all the key image and video sizes you need for...
3 months ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → What to do if your website isn't converting→ Rearranging your Instagram Grid→ The best time to post on Threads Let's dive in... 📌 Your website isn't converting... You've put time and energy into your website. You're showing up online. You're even getting traffic… but you're not seeing the results. Sound familiar? I see this all the time but the good news is, it's fixable. Here are 5 reasons your site may not be converting and...
4 months ago • 4 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → A cheatsheet for the new Instagram sizes→ The latest social media news→ My TV series recommendations Let's dive in... 📌 Instagram Image Size Guide 2025 You upload a square (1:1) or vertical (4:5) post on Instagram… then head to your profile and see it’s been cropped to 3:4. Ugh. We’ve all been there. The good news? Instagram finally supports the 3:4 aspect ratio for Feed posts. No more awkward cropping! But with so many sizes...
5 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → The impact of Google's new AI Mode→ The latest social media news Let's dive in... 🔥 Google AI Mode: What it means for your website You might have seen the news that Google is rolling out something called "AI Mode" for Search. It’s a big shift in how search results look and work – and yes, it’s going to affect how people find and interact with your website. So, what is AI Mode? Google is now using its Gemini AI model to give...
5 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Switching content topics on Instagram→ Instagram Unlockable Reels→ The latest social media news Let's dive in... 🔥 Switching content focus on Instagram Thinking of changing your content topics? Here's the advice from Instagram. According to Adam Mosseri, it’s better to transition your existing account rather than start from scratch – unless you're making a drastic content pivot. To maintain engagement and reach, Mosseri...
5 months ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → What to focus on for SEO in 2025 → The latest social media news→ Nominations for the bCreators Awards are open Let's dive in... 📌 SEO in 2025 – Answers, Authority and Awareness Wordlift explains that in 2025, SEO is all about delivering trusted answers, building authority, and boosting brand awareness. It's not just about getting clicks anymore; it's about being the go-to source for reliable information, even if users don't...
7 months ago • 3 min read