👋 Welcome back Reader This week in The Roundup we're discussing: → The 2025 Community Trends Report from Circle→ The latest social media news→ How Trying Became Cool Again Let's dive in... 🔥 Building a Community? Here's what to focus on! Everywhere you look, people are talking about the importance of community. But HOW do we build one successfully? Circle share their insights in their 2025 Community Trends Report, here are my 3 favourite takeaways: While social media is great for discovery...
21 days ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → How online communities are evolving → Instagram considering a standalone app for Reels→ Create your own video stock library Let's dive in... 🔥 What do social media users want from online communities? The Verge, Vox Media and Two Cents Insights conducted a study on how digital communities are evolving with technology. They found that: Legacy tech and social media giants are losing user trust, paving the way for disruptive...
28 days ago • 2 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → How to plan and launch a new website→ Instagram testing a "dislike comment" option→ My advice to stop overthinking it this week Let's dive in... 📌 Planning to launch a website? Don’t skip these steps! Building a website for your small business is a big milestone—but with so many moving parts, it can also feel completely overwhelming. I’ve put together a step-by-step guide that walks you through the entire process, from...
about 1 month ago • 2 min read
👋 Welcome back Reader And a very happy Valentines Day to you 💖 This week in The Roundup we're discussing: → How to utilise Social SEO on Instagram→ Duolingo and their iconic mascot→ Advice if you want to be a content creator Let's dive in... 📌 Increase discoverability on Instagram with Social SEO Are you creating great content but not reaching the right audience? Instagram SEO could be the missing piece! Just like search engines, Instagram prioritises content based on keywords. This means...
about 1 month ago • 3 min read
👋 Welcome back Reader This week in The Roundup we're discussing: → Why I deleted 1K+ subscribers (and why you should too)→ How to work work me to grow your brand or business→ What we know so far about the Instagram Edits app Let's dive in... 🔥 I deleted 1K+ subscribers from my email list... This wasn't an easy decision but I'm so glad I did it! I created a segment of "cold subscribers", anyone who hadn't interacted with my emails in a number of weeks. My email service, Kit, makes this super...
about 2 months ago • 3 min read
👋 Welcome back Reader We've made it to the end of January 🥳 that is cause for celebration! This week in The Roundup we're discussing: → The Instagram Algorithm in 2025→ HubSpot’s State of Blogging Report→ Updated Instagram Insights Let's dive in... 📌 The Instagram Algorithm in 2025 Struggling to keep up with Instagram's ever-changing algorithm? You're not alone! In this week's post, I break down everything creators and small business owners need to know about Instagram's ranking systems in...
about 2 months ago • 2 min read
👋 Welcome back Reader Sorry, where has this week gone?! I feel like I blinked and it was suddenly Friday – not that I'm complaining! Before you sign-off for the weekend, let's dive in to the latest news and updates... I’m currently accepting new clients and would love to help you grow your business! Get in touch to discuss how we can work together. 🔥 Choosing the right social platform to focus on While I sit fully on the "don't put all your eggs in one basket" camp, I do occasionally give...
2 months ago • 2 min read
👋 Welcome back Reader I hope you had a wonderful holiday season and are having a great start to the New Year. There's lots to discuss already so let's dive in... 🔥 2025 Trends and Predictions Niche micro-influencers and private community platforms Newsletters take elements from social media platforms More series, more storytelling, more niche communities and more hyper-personalised content over generic trends on social media Brands hiring in-house UGC creators (user-generated content) and...
3 months ago • 2 min read
👋 Welcome back Reader I know your inbox is full to the brim at the moment so I'll keep this as concise as possible. Let's dive in... 🔥 Black Friday - Cyber Monday Deals My annual post rounding up the BFCM deals for business owners, creators and WordPress users is now live on my blog. If you're looking for hosting, a WordPress theme or plugin, or some other tool for your business then check it out. If not, scroll down to continue reading the latest marketing updates. View the deals page 📰 In...
4 months ago • 5 min read